Primo doesn’t care about a million square feet or that your team of MBAs has derived a clever marketing scheme to break the “stigma” of weed.
Our culture has a long and rich history that should be commemorated, not degraded or white washed for a faux, modern, corporate box.
We’re Established Underground; raising the voice of authenticity that’s created this culture.
Every decision we make, stays true to two core key principles.
Product Is Paramount
We don’t think of Cannabis as a commodity. As one of the oldest cultivated crops on earth, it requires expertise, time, and respect to develop high standards.
Respect The Culture
We represent an aspect of the industry that needs a bigger voice. It will not be rewritten by corporate agendas or shadowed by those trying to take it away. Cannabis culture has depth, and a rich lineage that we love being a part of.